Time-tested by rodeo riders, spirited youth and rock stars alike, the Wrangler ICONS™ Collection combines the authenticity of our 70-year journey with the attitude of another era.
The first version of this shirt launched in the mid-Sixties, becoming the blueprint for all the rest.
This season’s Wrangler ICONS™ Men’s Western Shirt in Good Day and Good Night leads today’s denim revolution with our new Indigood sustainable dyeing process.
While every cut, every detail is authentic-inspired in order to create an effortless vintage Western look, its manufacturing is undeniably modern.
Our most sustainable denim ever, cutting-edge processes use 100% less water, 60% less energy and 60% less waste than conventional denim dying – while also incorporating recycled cotton and virtually eliminating wastewater.
Highlights of this legendary reissue also include a regular fit, yokes, cuffs and plackets that stay true to the original.
Worn at a rodeo or rock show, this timeless style pays homage to the past while respecting the earth for generations to come.
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